Website design for beauty salons, studios and independent pros
Beauty clients choose from photos and trust signals: your work, clear services, easy booking and real reviews. I design websites for lash studios, nail salons, brow artists, estheticians, beauty suites and independent beauty professionals, built from your own photos and information.
What clients look for on a beauty website
- Photos of your actual work, not stock images.
- A service menu with what's included, how long it takes and a starting price.
- A booking button that is easy to find on a phone.
- Your policies stated up front, such as deposits, cancellations and late arrivals.
- Where you are, or where you travel, and how to reach you.
- Reviews or a link to them, plus your Instagram.
Improvements by business type
Lash studios
Separate full sets, fills and add-ons, show how long each takes, and put aftercare and fill timing on the page. See the full guide to lash studio website design.
Nail salons
Group services by type, keep add-ons clearly separate from base services, and organize the gallery by style so clients can find what they want to book.
Brow artists
Explain each service in plain words, so a new client knows what to expect. Show before-and-after photos only with the client's permission, and keep your policies visible.
Estheticians
Plain-language treatment descriptions, what to expect at the appointment, any intake or consultation step, and no medical promises. Clear information builds trust.
Beauty suites and independent pros
A shared page for the suite with a clear section, or booking link, for each professional, so clients land with the right person.
About my examples
I'm building my portfolio. What I show right now are concept designs for made-up studios, built to demonstrate layout, booking flow and deposit options. Each is labelled as a concept. They are not launched client sites, and they carry no reviews or results. Message START and I'll share concepts relevant to your niche.
Design decisions the concepts demonstrate
- Booking with an optional deposit: the client picks a service and a time, sees the deposit and cancellation policy before paying, and then confirms. Showing the policy first reduces surprises later.
- Phone-first layouts: large readable text, short sections and thumb-friendly buttons, because most visitors arrive from Instagram on a phone.
- Service menus as real text: easy to read, easy to update and understandable to search engines and AI assistants.
- Your own palette and photos: the design is built around your brand rather than a template.
More than the website
Clients often meet your business on Google or Instagram before they see your site. I make sure the details match everywhere. See my guide to Google Business Profile optimization, and if you already have a site, read refresh vs. redesign.
Frequently asked questions
Do you build websites for beauty suites or several artists?
Yes. I can build one site with a section and booking link for each professional, so clients reach the right person.
Can I keep using Instagram as my main channel?
Of course. A website works alongside Instagram. It gives you a page you own that explains your services and policies and can show up in search.
Are the examples real client sites?
No. They are concept designs for made-up studios, and I label them that way. They have no reviews or results attached.
What do I need to provide?
Your photos, your services, timing and prices, your policies and your booking link. I only use content you provide or have permission to use.
Can clients pay a deposit on my site?
Where it fits your business, I can set up a booking page with an optional deposit. It is one of the features I demonstrate in my concepts.
Get started
Discuss your project
Message me START on Instagram and I'll build a free mockup. No pressure, and nothing starts until we agree the scope, price and timeline in writing.
DM START on Instagram Email me instead